Sara Leiman
Vice President, Media Services

Seasoned marketing executive Sara Leiman leads Sage Communications’ Media Services Division. In her role as Vice President, Media Services, Sara oversees the execution of media research and strategy, planning and buying, execution and measurement for print, broadcast, outdoor and online advertising campaigns.

Sage’s Media Services Division builds on the agency’s core expertise in media research and planning services, which it has provided for clients such as AMERICAN SYSTEMS, AT&T Government Solutions, Mantech and K2M. Sara brings more than two decades of marketing, advertising and research experience from working with government agencies, systems integrators and Fortune 500 technology companies such as Apple, Intel, Hewlett Packard, and others.

Sara most recently served as Vice President, Media Services for JDG Communications, where she managed all media requirements for the General Services Administration account. Prior to JDG, she served as Vice President, Media Director at Stackig Advertising and Public Relations, later acquired by TMP Worldwide. At Stackig/TMP for twelve years, she was responsible for building the media department, overseeing the development of media strategy, research and planning, negotiating and execution for the following accounts: US Customs, GSA, Corvis, CIENA, ITT Defense and Electronics, Harris Corporation, Kodak Government and Commercial Systems, the State Department, Unisys Federal, Newport News Shipbuilding, IRS, and dozens of others.

Prior to Stackig/TMP, she was Research Director at Venture, a small business magazine. Her responsibilities covered both primary and syndicated research surveys. Sara’s advertising background began with media positions on the West Coast at both Saatchi and Saatchi and Chiat/Day/Mojo where she was responsible for media research and planning on a variety of corporate and high tech accounts.

Sara is currently a member of the BPA Media Advisory Board and the BPA Interactive Audit Committee.