Larry Rosenfeld
Founder and Chief Executive Officer

Larry Rosenfeld is CEO and provides high-level marketing strategy for Sage clients. As a leading marketing communications professional for over 30 years, Larry develops and manages the communications strategy and tactics for major international, national and emerging technology companies.

Prior to Sage, he was the owner and president of one of the nation's largest and most successful integrated marketing communications agencies for high-tech companies - Stackig Advertising and Public Relations (now TMP Worldwide). He was instrumental in the company's growth, developing the company into the largest full-service B2B and B2G agency in the Mid-Atlantic and one of the top ten in the United States.

A sampling of companies he has served include: AT&T Government Solutions, Tenix America, CIENA, Digital Equipment (HP), Sysorex, Northrop Grumman Data Systems, Racal, ITT Defense and Electronics, Corvis, Banyan Government, CACI, Newbridge Networks, Alcatel, Bosch Telecom, Cable and Wireless, SUPERCOMM, Hughes, National Institute of Health, Department of Defense and many similar organizations.

Larry has in-depth experience in all facets of marketing, branding and communications, including market research, brand strategy, public relations, product and corporate advertising, traditional and online media to interactive and multimedia programs, direct marketing, trade shows, media planning, sales promotions, channel marketing, collateral literature, point-of-sale materials, merchandising, video production and broadcast communications.

Larry earned a Bachelor of Science in Business/Journalism from the University of Maryland. He currently serves on the Board of US-Israeli Business Exchange (US-IBEX). He has been active in a number of organizations that include The Indian High Tech CEO Council, Business Marketing Association, American Marketing Association, Direct Marketing Association, the Ad Club of Washington and Northern Virginia Technology Council.