Co-Founder and Chief Executive Officer
Larry Rosenfeld is CEO and provides high-level marketing strategy for Sage clients. As a leading marketing communications professional for over 35 years, Larry lends his experience and expertise to developing branding strategies and tactical programs for major international, national and emerging technology companies.
Prior to Sage, he was the owner and president of one of the largest and most successful integrated marketing communications agencies for high-tech companies - Stackig Advertising and Public Relations (now TMP Worldwide). He was instrumental in the company's growth, developing the company into the largest full-service B2B and B2G agency in the Mid-Atlantic and one of the top ten technology agencies in the nation.
Larry has in-depth experience in all facets of marketing, branding and communications, including market research, brand strategy, public relations, social networking programs, product, advocacy and corporate advertising, print, broadcast and online media campaigns, interactive and multimedia programs, direct marketing, trade shows, sales promotions, channel marketing, collateral literature, point-of-sale materials, merchandising and video production.
A sampling of companies he has served include: AT&T Government Solutions, XO Communications, Juniper Networks Public Sector, Quest Software, Intelsat General, Comtech Mobile Datacom, Ciena, ManTech International, Northrop Grumman, ITT Defense and Electronics, Corvis, CACI, Newbridge Networks, Alcatel, Bosch Telecom, Cable and Wireless, SUPERCOMM, Hughes Network Systems, National Institute of Health, Department of Defense, General Services Administration, FreddieMac, FannieMae and many similar organizations.
Larry earned a Bachelor of Science in Business/Journalism from the University of Maryland. He is chairman of the Government Marketing Forum, and serves on the steering committee for the Government Contractors Forum. He currently is a member of AFCEA, AUSA, AF Association, Navy League and the Northern Virginia Technology Council. His favorite charity is the Children’s Inn at NIH and serves on the Gala committee sponsored by AFCEA.