Len Johnson

President and Program Supervisor

Mr. Johnson has led JDG Communications’ 30 years of growth from a three-person design group to its present status as a leading Washington-area brand development and integrated marketing firm. He has developed highly talented teams whose members think strategically and creatively, meeting client goals and objectives on time and within budget.

As President of JDG, Mr. Johnson is responsible for strategic planning for major campaigns produced by the firm. Mr. Johnson actively leads brand development and reviews the firm’s creative work product to ensure that the proposed solution is on strategy and communicates the messages clearly and effectively. He participates in launch meetings when goals and objectives are defined and assesses the resources needed to meet the project parameters. He makes decisions on staffing and partner resources necessary to meet contract commitments.

A member of the Art Directors Club of Metropolitan Washington for more than 30 years, Mr. Johnson served two terms on its board of directors and was recognized with its “Lifetime Member Award.” The International Association of Business Communicators (IABC) awarded him its “Communicator of the Year Award.”

He is a member of the American Marketing Association (AMA) Washington, D.C., chapter and was awarded the 2005 Marketer of the Year Award for the USAID Global Branding initiative. He presented a seminar to the AMA on “Branding in the e-Economy” and spoke to World Bank communicators on branding in the nonprofit sector. He also spoke on “Crafting Messages for Effective Communication” at a U.S. Forest Service conference.

Mr. Johnson has won and successfully managed a variety of Federal contracts, including the U.S. Agency for International Development Branding Initiative, U.S. Fish & Wildlife Service National Refuge System Centennial Campaign, GSA Office of Supply Branding Campaign, U.S. Marine Band website, Federal Trade Commission National Do Not Call Registry and OnGuard Online Campaigns, and the GSA Advantage Advertising Campaign. In addition, his marketing communication and design firm has served a wide range of nonprofit clients, including: the Development Gateway Foundation, United Way of the National Capital Area and Easter Seals Project Action.

Mr. Johnson, who has a BFA in graphic design from University of Illinois, Champaign, was a graphic designer before enlisting in the U.S. Army during the Vietnam era. He was trained at the Signal Corps photography school in Fort Monmouth, New Jersey, and served on active duty (1968–1972) in Okinawa as a military photographer.