Senior Vice President
Branding and Marketing Communications
Mr. Derby is Senior Vice President of Branding and Marketing Communications and a member of JDG’s senior leadership team. He has more than 25 years’ experience helping federal government agencies and commercial organizations develop and execute comprehensive programs that align and integrate enterprise-wide communications initiatives with strategic business goals and executive visions.
Since 2005 Mr. Derby has supported the U.S. General Services Administration (GSA) under a marketing Blanket Purchase Award contract to help transition the Federal Supply Service (FSS) and Federal Technology Service (FTS) to the new Federal Acquisition Service (FAS). His recent accomplishments include:
- Conducted interviews with senior leadership in both legacy organizations to provide the foundation for an enterprise-wide message platform and develop messages for target audience groups including customers, external stakeholders and employees.
- Introduced the “Sales Funnel" marketing principle as a key driver for the go-to-market strategy and developed integrated marketing communications plans for the FAS Customer Accounts and Research (CAR) group and FAS business lines.
- Re-branded GSA’s procurement contracts as topical solutions, which required grouping products and services into sets that mapped to customer requirements. This customer-focused approach is one of the key drivers for the need for enterprise-wide change communications and employee buy-in within FAS and GSA as a whole.
Previously, Mr. Derby was Principal and Managing Director of RWD Associates where he launched several technology-intensive organizations, including an international fuel cell company, a New England diagnostic imaging provider and a Delaware test equipment firm. He also worked with the U.S. Department of Energy, State of Illinois, and the Renewable Fuels Association to promote the use of ethanol as a clean, alternative fuel in the United States.
Prior to that, Mr. Derby was Director of Marketing at Epyx Corporation where he was responsible for all communications, marketing, and branding efforts, including the successful implementation of an integrated communications strategy to support the firm’s efforts to raise $20 million in venture capital. Before that, he was Marketing Manager of Technology and Product Development at Arthur D. Little, Inc., an internationally renowned consultancy.