Advertising

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
— Leo Burnett

Dating back to the ruins of ancient Pompeii, where commercial messages and political campaigns were identified, advertising serves to influence the analytical as well as the emotional or "human" part of the brain. It is this emotional part - the part to which Leo Burnett is referring - that ultimately drives buying decisions.

The Sage approach to advertising is to take your message and make sure it breaks through the clutter, reaching your vertical and niche audiences. To do this, we work across online, print and broadcast channels - trade, business and general publications, Web sites, radio etc - suited to our plugged-in, linked-in, networked society.

Sage's creative team develops the message architecture, which lays the foundation for your campaign represents. From there, the advertising pieces unite this messaging architecture across all mediums. Our in-house media planning and buying will help to reach your audience and to negotiate favorable pricing for those effective plans.

Advertising Campaigns
Brand & Advertising Messaging Architecture Conceptual Development
Copywriting & Creative Development
Measurement & Analysis
Media Placement Planning
Media Negotiations & Buying
Production for Print, Broadcast & Online Advertising