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Identity & Messaging

Creating a Powerful Brand Personality

Message Development

Core messaging sets the tone - how you want the organization to be perceived by your target audiences in any medium. It involves extracting a platform that is simple to understand and is based on your core values, products and culture. We can create:

Company/Product/Brand Names
Elevator Pitches
Mission Statements
Positioning Statements (for all audiences)
PR & Media Talking Points
Taglines

Visual Brand Identity

Ours is an era where almost every market suffers from too much noise and too much clutter. However, measurable results are achievable and sustainable even in this environment, as a vast majority of brands do not resonate well with their audiences.

We can help you break through this clutter with a powerful, compelling and relevant brand. By determining who you are - and how you want to be portrayed - we'll help you establish a brand that resonates and builds value and equity. This image is incorporated across all communication materials:

Corporate Color Palettes
Logos
Logo & Style Guides
Stationery Suite & PowerPoint Templates

These are the companies that we have done identity & messaging for:

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Greater Washington Board of Trade Duke Ellington Jazz Festival Juniper Networks Andover, Mass - May 13, 2008 — Dynamics research corporation awarded defense department logistics contract ... (more) Vienna, VA - June 18, 2008 — Leiman joins Sage as VP of media services... (more)