Creativity at Sage is more like an orchestra than a solo performer. This collaborative nature makes us a stronger partner for our clients because it translates into fresh, innovative solutions to communications challenges. We provide the outside perspective to know first-hand what works, what doesn't and what is possible.

We also believe that creativity is bringing the work to life, not just imagining it. To understand, reach and influence target audiences, four things come together to fuel our creativity to fruition:

• An understanding of the business objective. Whether you're a company launching a new product or an agency with a social mission, you have a business objective.
• The needs of the target audience. People make decisions based on several factors, including analytical and emotional considerations, as well as their viewpoints and experiences.
• The power of brands. We understand how brands can connect with audiences and how to build a foundation to create a strong image. How often your audiences see, hear and interact with your brand - and what associations your brand evokes - affects your credibility.
• Execution through the right communications channel. For your particular business objective, is it better to spend marketing dollars on a direct mail campaign or a public relations push? Come talk to us, we need to hear your story first.

We develop strategic communications campaigns that achieve business objectives, build and reinforce brands, and meet the needs of particular audiences and users.