Strategic Planning

Research and planning is at the heart of every success at Sage Communications.

Discerning your market, audience and competition is critical to the success of any communications program. Our comprehensive research sets the barometer of how your organization stacks up against your competitors, what really makes your customers tick, and how you fit into the industry at large. This goldmine of information delivers the essential context needed to make intelligent decisions, lay the marketing foundation, and execute a highly-successful campaign.

Communications Audits
We make objective assessments of your current collateral, Web site and marketing messages to determine strengths and weaknesses.

Competitor Analysis
We analyze competitors' communications programs and total online and offline exposure to identify gaps or new categories for your products and services.

Market Research
We shed light on current market position, customer needs and industry trends. Focus groups and customer surveys can also be utilized.

Marketing Communications Plans
We'll help you develop and implement strategic marketing plans to clearly outline the blueprint for success, as well as your goals.

Media Coverage & Awareness Analysis
We take a look at the quantity and quality of awareness through third-party vehicles, such as media.