Educate Your Audience

EDUCATE YOUR AUDIENCE

Inform the Public and Train Your Workers and Partners

educate

Pava Cohen
Vice President
703-584-5649

Promoting Education Benefits

U.S. Department of Veterans Affairs

The U.S. Department of Veterans Affairs, Veterans Benefits Administration wanted to promote the education benefits available to veterans through the Post 9/11 Veterans Assistance Act, but needed to reach the target audience quickly before the start of the upcoming spring semester. Sage Communications designed and implemented a cost-effective advertising campaign that targeted campuses where the highest numbers of veterans were enrolled.

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Client: U.S. Department of Veterans Affairs

Market: Government to Citizen

Goals: Educate, Raise Awareness

Capabilities: Advertising, Creative Services, Direct Response, Interactive, Media Buying, Social Media, Strategy