Monday, March 9, 2015 - 08:52
Friday, February 27, 2015 - 14:51



At Sage Communications we bring our passion to creating stories that inform, educate, persuade and shape perception to create relationships and impel action. We fully engage – applying our expertise and insight to move market conversations in meaningful ways. Our complete, integrated approach builds foundational awareness for maximum engagement and lasting results.

In tech communications, obvious opportunities are everywhere. But we don’t stop with the easy work. Instead, we continually challenge ourselves and our clients to develop programs that scale, differentiate and secure meaningful results. Sage Communications understands how to create and deliver powerful stories that have reach and appeal at all levels of the technology ecosystem. We drive exposure and communicate unique and validated perspectives that allow our clients to influence the conversations that matter.

From startups launching with a minimum viable product to tier-one technology giants, our clients rely on us to build momentum and deliver results that makes decision-makers stand up and pay attention. 

The global aerospace industry plays a critical role in connecting countries and continents through air travel, space programs and satellite communications. Sage Communications’ aerospace clients launch rockets, operate satellites, provide disaster response communications, deliver broadband service to developing regions, and support government defense operations around the globe. With decades of experience in this industry, we know how to amplify our clients’ messages and tell their stories to leading reporters, influencers and direct decision-makers.

Whether securing speaking opportunities at international conferences or creating websites that give our clients a competitive edge in this crowded global market, our aerospace expertise is the fuel behind some of the most prominent brands in the industry.  

The federal government is unique and complex, and no agency understands the buying process better than Sage. We know how acquisition works and craft campaigns that consider both the scale and size of acquisition vehicles, as well as how best to educate, persuade and drive decision-makers. We are attuned to the challenges our government clients face every day: tight budgets, demands for transparency and public scrutiny.  

Our outreach plans and communications strategies are cost effective and deliver measurable return on investment. We take great pride in helping our government customers engage fully with citizens and other constituencies for maximum engagement and benefit.  

Sage understands the unique ways associations and non-profits work, from managing member relations and shaping the public policy debate, to communicating for advocacy, education and constituent engagment. Most importantly, we know how to drive outreach and marketing value for mission-focused organizations.

We always work in tandem with client teams to deliver the exposure they need within the budgets allocated for outreach, fundraising, volunteers or advocacy. Our focus is to elevate the message and the brand, helping association and non-profits alike grow in stature, reputation and relevance.

Sports and entertainment events offer clients unique ways to market and promote their products, services and missions. At Sage Communications, we help them achieve these objectives across multiple platforms – high-profile corporate sports contests to raise funds and awareness, youth soccer or hockey tournaments to heighten brand recognition, and all levels of competitions and special events to augment clients' core businesses.

Sage has represented pro sports teams, intercollegiate sports programs and their respective foundations. To expose our clients’ brands to broad and varied audiences, we deliver integrated marketing, sponsorship and partnership opportunities and more.

Sage Communications has shaped the public image of some of the most prominent names in the food and beverage industry. We’ve guided dining brands from obscurity to prominence. When it comes to restaurant promotion, we cover it all – from grand openings, special events and publicity, to full-service marketing including brand development, corporate identity and social media. We craft powerful campaigns that power the bottomline.

Sage has managed new market introductions for international and national chains including Starbucks, Seasons 52, Ruth’s Chris, Gordon Biersch, Robek’s, Morton’s, Dave & Busters, BGR the Burger Joint and others. We’ve run ongoing campaigns for luminaries in D.C. area fine dining such as Kinkead’s, Taberna del Alabardero, Al Tiramisu and Café Deluxe . 



Sage Communications is an integrated marketing communications agency. We offer a comprehensive range of services—all in-house. Because of the exceptional expertise of our personnel, we can design the imaginative custom strategies to achieve your business objectives. Our agility and tenacity make us cost-effective and 100 percent accountable to clients.

Marketing leaders are tasked with making the right moves and moving markets. Deciding what direction to go in, what message to deliver, what audiences to engage with, where and when – all takes insight into market structures, players and the key factors that drive decisions. Sage Communications can accelerate clients’ progress with strategic services that support their entire marketing lifecycle – conducting research into markets, competitors, buyers, opportunities, partners, influencers and talent. We help develop plans that provide for the unknowns that come with changes like market entry or product launches, as well as ongoing tactical execution. We craft media strategies that put messages in the right place at the right time, managing the entire strategic process as a service, so clients’ teams can focus on day-to-day delivery. 

Building a high-value brand takes more than mere promotion. Sage Communications can help manage brands at every step. We give critical insight into how people see clients’ brands and find paths to the positions they want. We assess progress along the way and protect brands from attack. We develop multi-level brand platforms that support corporate parent and strategic business units, product and service lines, verticals and personas, even targeted regions and cultures.

Sage crafts verbal and visual messages that resonate emotionally with key stakeholders, and ensure conformance through brand systems even non-marketers can use with confidence. We provide periodic checks on brand health, so clients stay in tune with shifting market preferences and are never caught off guard. 

Where an advertisement is placed can say as much about a client as the ad’s message itself. Sage Communication’s media department ensures clients’ advertisements reach the right audience through the right medium. We’re strongly established in the traditional world of broadcast, print and out of home, and we also assist clients in making the transition to ever-evolving new media. Drawing on our research and experience, we guide the way through digital media options from search engine marketing to video, rich media ads, mobile advertising, social media and more. Sage’s integrated marketing team creates cohesive media plans that incorporate marketing, messaging and creative strategies to ensure maximum engagement with targeted audiences, and ultimately the best return on investment.

We don’t approach PR through the limiting lens of media hits secured or press releases sent. Instead, we create inflection points for our clients, translating their media exposure and market awareness into organizational traction and reputational gains. Our approach is integrated and comprehensive, encompassing all aspects of persuasive engagement: executive communications training and crisis planning; editorial/analyst outreach and editorial calendar management; thought leadership and market education; press tours, speaking opportunities and interviews; content development; investor outreach and corporate social responsibility campaigns.

We ensure our clients are joining the conversations that drive their industries, amplifying their voices and making them heard where it matters most. 

We think of "creative" as more of an attribute than a specific department. Today’s creative services professionals have to be more than just writers and designers—they have to be strategists, marketers, product developers and a lot more. Our creative team is the best of this new breed, bringing intelligence, understanding, experience, curiosity and discipline to the art of marketing so that we can deliver creative that performs… beautifully.

Sage boldly goes beyond the established world of traditional marketing to reach audiences in new and different ways. The content we create is valuable and relevant, capturing attention to drive engagement and action. We deliver what your audience needs to know. We offer creative production in all media and applications, including original illustration and layout. We develop original content from social marketing appeals and business communications like brochures and success stories, to technical content like business cases and white papers. Our team places advertising in all media and applications including consumer and trade print, broadcast, out-of-home and digital. Sage produces sales support collateral including presentations, training and exhibit materials, as well as direct marketing tools from outbound telemarketing and classic mail packages to social-driven engagement campaigns and customer retention tools. 

No event is too large or small for our team. We deliver flawlessly executed, polished events, regardless of budget, timing, location or scope. We’re a one-stop-stop for full-service event planning, execution and management for corporate and cultural events, conferences and trade shows, roadshows and seminars, receptions and galas, annual meetings and incentive travel, as well as experiential events such as street teams and public happenings. We believe that anything is possible... and you can’t get what you don’t ask for. 

At Sage, we do digital differently. Unlike most agencies, we don’t just focus on delivery or strategy while ignoring implementation, user-experience and functionality. Our mission is simple: create world-class creative that works! That’s why we back up every idea with hard-core data for solutions that make a measurable difference. Being a leading provider of digital services ensures that our digital methodology is grounded in reality. Drawing on real world experience, we design and deliver digital content for maximum impact to enlighten, edify and engage.



Would you be more comfortable if the management team had Technology experience? Check. Working with Government agencies? Absolutely. Aerospace? Non-Profits? Events? This is covered. Read all our biographies to see the breadth of experience we can offer.

Larry Rosenfeld is CEO and an acknowledged expert in all aspects of integrated marketing communications for clients in the telecom, IT, networking, software and hardware, satellite, aerospace and defense sectors, as well as for the U.S. Department of Defense, National Institutues of Health and General Services Administration.  

Prior to Sage, he was the owner and president of one of the nation's largest and most successful integrated marketing communications agencies for high-tech companies - Stackig Advertising and Public Relations (now TMP Worldwide). He was instrumental in the company's growth, developing it into the largest full-service B2B and B2G agency in the Mid-Atlantic and one of the top twenty technology agencies in the nation.

A sampling of companies he has served include: AT&T Government Solutions, Juniper Networks Public Sector, Brocade Communications Systems, Dell Software, Intelsat General, Comtech Mobile Datacom, Ciena, ManTech International, Northrop Grumman, ITT Defense and Electronics, Corvis, CACI, Newbridge Networks, Alcatel, Hitachi Data Systems, Motorola Solutions, LGS Innovations, Amazon Web Services, T-Mobile, Bosch Telecom, Cable and Wireless, SUPERCOMM, Hughes Network Systems, National Institutes of Health, Department of Defense, General Services Administration, FreddieMac, FannieMae and many similar organizations.

Larry earned a bachelor of science degree in business/journalism from the University of Maryland. He is founder of the Government Marketing Forum and is a member of the Armed Forces Communications and Electronics Association (AFCEA), Association of the U.S. Army (AUSA), Air Force Association, Navy League and the Northern Virginia Technology Council. His favorite charity is the Children’s Inn at NIH and he serves on the Board of AFCEA–Bethesda, Maryland and the Innovative Solutions Consortium in Arlington, Virginia. 

Co-Founder, CEO

Highly-regarded as one of the most creative branding executives on the East Coast, David drives Sage's creative strategy and development. As a marketing, branding and interactive strategist with more than 24 years' experience, he has worked on a broad range of branding, marketing and interactive projects for many national and international clients. He has extensive experience developing traditional as well as offline and online strategy including brand architecture, social networking, digital influence, content architecture and user experience design, and in directing and managing teams of professional creative developers.

Before founding Sage Communications, David was vice president and worldwide head of Ogilvy Public Relations Interactive Creative Services. In this capacity, he was responsible for developing, executing, managing and implementing strategic and tactical interactive communications plans for the agency, as well as its national and global clients.

David's experience includes brand development, execution and launch of advertising, public relations and public education campaigns for a diverse client base that included Coca-Cola, MasterCard, Intelsat, Corvis Communications, Spacecom, AT&T Government Solutions, Juniper Networks, GlaxoSmithKline, Midas, Centers for Disease Control and Prevention, National Institutes of Health, U.S. Customs Service, Central Intelligence Agency, Epilepsy Foundation and Children's Hospital Center, among many dozen similar organizations.

Before working at Ogilvy, David worked with Stackig Advertising and Public Relations (now TMP Worldwide), where, as Interactive Creative Director, he built an interactive division from the ground up for the Washington, D.C., office by creating a full line of web-based interactive products and services, increasing the agency's service offerings and revenues, and positioning the company as a leading interactive creative agency. He also led the economic analysis, concept and planning teams for the agency's interactive product and service launches.

David is also a senior interactive and online marketing, corporate training and development consultant for Frost & Sullivan, a consulting firm with more than 1,700 industry consultants, market research analysts, technology analysts and economists around the globe.

David's creative efforts have earned numerous interactive, advertising and print communications awards including three Addys and two EMA honors. He holds a master of fine arts degree in media studies from the Parsons School of Design at the New School University in New York, and a bachelor of arts in communications design from the Wizo College of Design in Haifa, Israel.

Co-Founder, COO and Executive Creative Director

Julie (Litzenberger) Murphy leads Sage Communications' Public Relations Division, directing the strategic design and execution of compelling awareness programs for a diverse set of business, government and technology clients. With a real talent for discerning where clients' business objectives and industry newsworthiness merge, Julie ensures that Sage's public relations clients receive significant, measurable and sustainable exposure.

A sampling of Julie's current and previous clients includes Juniper Networks, Tenix, Apogen Technologies, Microsoft, MCI, DigitalNet and CACI. In addition, Julie has executed successful media, customer and award programs for many B2B, information technology and security clients.

Julie previously served as director of the government technology practice at Merritt Group, a high-tech public relations firm. In this capacity, she implemented messaging and positioning strategy, coupled with aggressive media and awareness programs for emerging and Fortune 500 companies.

Prior to Merritt Group, Julie worked in Hill & Knowlton's London international headquarters serving the Kellogg's and Johnson & Johnson accounts. Before that, she worked in media relations for the Points of Light Foundation (POLF), where she promoted programs for former President George H.W. Bush.

Julie is currently a member of the Northern Virginia Technology Council and Women in Technology. She graduated Cum Laude from Syracuse University's S.I. Newhouse School of Public Communications.

Partner and Senior Vice President, Public Relations Division

As Senior Vice President of Sage Communications' marketing division, Mike brings more than fifteen years of client relations, advertising and interactive marketing knowledge to Sage. He is responsible for forging strong bonds with Sage's clients and works closely with them in the development of their marketing strategies and ensures that the execution of those plans exceeds client expectations. Mike is proficient with B2B and non-profit marketing strategies and implementation processes and brings his technical knowledge and a strong communications skill-set to the Sage team.

Prior to Sage, Mike served in a management role for two years with Missaticum, a full-service agency where he directed all facets of campaign strategy, coordination and implementation for the agency's technology, pharmaceutical and government clients.

Mike also spent more than four years with TMP Worldwide, one of the largest interactive agencies in the world and owner of As a project manager for the interactive services division, Mike led the planning and project management of web sites, high-end interactive presentations, email-based campaigns and CD-ROM promotions. His primary clients included Qwest/US WEST, Midas, Children's Hospital Center and Corvis.

Earlier in his career, Mike was an Account Executive for Stackig Advertising and Public Relations where he managed large and complex recruitment advertising clients such as MCI WorldCom and SHL Systemhouse.

Mike earned a Bachelor of Arts degree in Political Science and Sociology from West Virginia University.


Partner and Senior Vice President, Marketing Division

John Mills now serves Sage clients as vice president and creative director. He leads creative teams on major strategic marketing campaigns, mentors creative staff members, and helps develop the strategy behind successful creative campaigns. With almost twenty years of experience in advertising, John’s strong communication skills and creativity powered by the understanding of strategic objectives result in effective marketing campaigns for Sage’s clients.

John’s extensive marketing communications knowledge provides Sage clients with on-target programs, delivering highly effective messages that resonate with audiences, meet their business objectives and result in measurable gains.

Prior to joining Sage Communications, John was creative director at SAIC, the Fortune 500 defense and information technology company, where he was the creative lead in branding and brand management for the company. This effort was a first for the then 39-year-old company and included the development of the branding guidelines and visual identity system along with both internal and external integrated marketing campaigns. John also led creative teams on integrated outreach programs for many SAIC clients including several programs and initiatives for the Department of Transportation.

Prior to SAIC, John previously served as art director at Gumas Advertising in San Francisco, California, and at TMP Worldwide in McLean, Virginia, where he served accounts including UK Science & Innovation for the British Embassy, Texaco, San Francisco Giants, Kaman Aerospace, Saab Aerospace, ITT Defense and Electronics, BDM International, Harris Corporation and Northrop Grumman among others.

John holds a bachelor of arts degree in studio art with a focus on graphic design and typography from George Mason University and has won numerous creative communications awards.

Partner and Creative Director

Pava leads the business development initiatives for Sage Communications. A seasoned marketing and sales professional, Pava leverages her 25 years of expertise on behalf of Sage's clients to provide high level marketing strategy and sound solutions to their specific corporate, marketing and sales challenges.

Pava's hands-on approach, marketing expertise and in-depth experience was honed by serving companies focused on the public sector, associations and non-profits, financial services, technology, and professional services firms. She has worked on a variety of integrated campaigns and programs in naming, branding, online, print, Web 2.0 and social networking, advertising, public relations, direct marketing, tradeshows, and sales outreach.

Over the course of her career, she has supervised account teams and campaigns for such successful, well-known corporate brands as: AOL, Booz Allen Hamilton, Bank of America, Citibank, Microsoft Government Solutions, SAIC, Eastman Chemical, and General Electric. She has also developed and deployed attendee and exhibitor marketing strategies for some of the top associations in the country including: National Association of Home Builders, Packaging Machinery Manufacturers International, and Food Marketing Institute. A skilled writer, she has been hands-on in the creation and development of collateral literature for government agencies that include: the U.S. Office of Personnel Management and the Federal Communications Commission.

Her recent public speaking engagements on government marketing have addressed audiences for the Virginia Economic Development Authority; Council for Excellence in Government; and the Canadian Embassy. She heads the fundraising committee and volunteers with her youngest son's Boy Scout troop, her oldest son is away at UVA, and she resides in Great Falls with her husband of more than 20 years. She holds a Bachelor of Science degree in Journalism from the University of Maryland.

President, Government Group

Over the course of the last three decades, founder and President Penelope Longbottom of Longbottom Communications (now a wholly owned subsidiary of Sage) has provided PR counsel and delivered a range of creative branding and marketing communications solutions to companies on the leading edge of the global satellite communications industry. She founded Longbottom Communications in 2000 with a specialty focus on satellite communications, space and defense markets.

Along with a team of seasoned satellite industry communications professionals, Penelope has grown the agency steadily year over year. The agency has represented a number of blue chip global communications firms such as Intelsat, Arianespace, Inmarsat, ASC Signal, L-3 Communications and Lockheed Martin, along with many notable industry conferences and professional organizations.

Before launching her eponymous firm, Penelope served in series of executive corporate communications staff positions at several leading satellite communications and defense firms. She headed the branding and communications functions of, respectively, XM Satellite Radio (now SiriusXM); Lockheed Martin Intersputnik, a unit of Lockheed Martin Global Telecommunications; Spacehab; and satellite pioneering firm Hughes Communications, Inc., a unit of the former GM Hughes Electronics Corp.

Penelope was instrumental in forming the Satellite Industry Association (SIA) in 1994, and served as its first elected chairman.

Born and educated in the United Kingdom, Penelope became a naturalized U.S. citizen in 1977. In addition to her UK undergraduate studies, she received certificates of advanced business and international marketing management from UCLA's John E. Anderson Graduate School of Management.

President, Aerospace Division

Patrick Boyle joined Longbottom Communications (now a wholly owned subsidiary of Sage Communications) in 2006. He manages the financial and business activities of the firm, as well as overseeing several major accounts. During his tenure he has helped define message platform strategy and implemented proactive PR campaigns that have generated significant media coverage for a range of clients including Intelsat General, Inmarsat Government, Mitsubishi Nuclear Energy Systems and the American Association for the Advancement of Science (AAAS).

Patrick has over 35 years experience as a daily newspaper journalist, public relations executive and marketing strategy professional, with a wide range of skills and experiences across a number of industries. He applies this journalistic background to creating compelling print, web and social media content for Longbottom clients.

Starting with a series of regional papers, Patrick cemented his journalism career as a member of the business staff of the Los Angeles Times, in which capacity he opened the Times’ first Detroit bureau. He subsequently joined a Los Angeles-based public relations firm representing clients across the automotive and technology sectors. He later held senior management positions at a New England boarding school and a Virginia real estate firm before joining Longbottom Communications.

Boyle received a bachelor's degree in English from the University of California, Irvine, and holds a masters degree in journalism from Northwestern University. He served four years in the U.S. Navy and is a veteran of the Vietnam War.

Managing Director, Aerospace Division


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