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National Cherry Blossom Festival Selects Sage Communications to Provide Marketing Services for Nation's Greatest Springtime Celebration

October 18, 2011 - Vienna, VA — Sage Communications, a leading marketing communications and public relations firm in the Greater Washington, D.C. area, today announced that it has been selected as the marketing communications agency of record for the National Cherry Blossom Festival. Sage will provide support for the Centennial Celebration (March 20 - April 27, 2012), commemorating the 100th anniversary of the gift of cherry blossom trees from Tokyo to Washington, D.C. Sage will also help to position the Festival as the nation's greatest springtime celebration moving forward.

Core Facts
To strategically position the Festival as the must-attend springtime event for both the Centennial Celebration and future years, Sage will:

  • Direct the creative development of the Festival's core identity, including graphics and marketing collateral
  • Define key messages that align with target audiences
  • Bring the Festival brand to life through a combination of advertising, social media and mobile applications

Quote 1:
"Sage is honored to help the National Cherry Blossom Festival celebrate this significant milestone in its history, and to springboard into the next 100 years," said David Gorodetski, co-founder and COO, Sage Communications. "We are looking forward to joining the Festival team and contributing to the success of the nation's greatest springtime celebration."

Quote 2:
"The National Cherry Blossom Festival has a tremendous opportunity to honor the once-in-a-lifetime occasion with a five week tribute that people will enjoy from across the world," said Diana Mayhew, President, National Cherry Blossom Festival. "We are looking forward to partnering with Sage for their expertise and support to help position the Festival for the Centennial and beyond."

To learn more about the National Cherry Blossom Festival and the Centennial Celebration, please visit nationalcherryblossomfestival.org.

About Sage Communications
Located in the Greater Washington D.C. area, Sage Communications is a full-service marketing communications agency specializing in the government, technology and healthcare markets. The company provides a unique fusion of public relations, advertising, marketing and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions to deliver custom, high-impact communications strategies and programs. Sage proudly supports several organizations and activities including The Children's Inn at NIH, St. Jude's Children Research Hospital and The Children of Uganda. For more information, please visit our website at www.aboutsage.com or contact us via any of the following social media links: