Special Event Promotion

Computer History Museum

Driving Attendance to a Commemorative Event

The Computer History Museum wanted to increase awareness of and drive attendance to its “Impact of the Commodore 64: A 25th Anniversary Celebration” event and use the event as a means to gain brand and technology recognition for Liquid Computing, the event’s primary sponsor, as the pioneer driving the next generation of computing. Sage developed a multi-level campaign that encompassed and achieved both goals.

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Situation:

The Computer History Museum wanted to increase awareness of and drive attendance to its “Impact of the Commodore 64: A 25th Anniversary Celebration” event. It also wanted to use the event as a means to gain brand and technology recognition for Liquid Computing, the event’s primary sponsor, delivering the message that Liquid Computing would be the driving force behind the next generation of computing. Sage developed a multi-level PR campaign that encompassed and achieved both goals.

Objective:

To improve attendance at the “Impact of the Commodore 64: A 25th Anniversary Celebration” event while increasing visibility in the media for Liquid Computing, the event’s sponsor.

Our Process:

Sage developed targeted pitches offering reporters the chance to celebrate and relive the “birth” of the Commodore 64, focusing on the impact it made to the personal computing revolution and on those who were part of the high-profile guest list of the event. The agency also highlighted the prominent role of Liquid Computing Chairman Adam Chowaniac in developing the Amiga, and used his speaking panel position at the event to give reporters the opportunity to get a one-on-one interview with the computing luminary.

In addition, Sage conducted strategic outreach to traditional print journalists, as well as bloggers and radio broadcasters. The agency also promoted the event in local calendar event listing sites.

Results:

The event received 48 press hits in print, broadcast and online outlets including Computerworld, The New York Times, CNN.com, InfoWorld, ZDNet and San Jose Mercury News. Sage’s efforts brought 26 journalists to attend and cover the event, securing five on-site media interviews for Liquid Computing and 4 off-site interviews.

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