Located at the historic Evermay estate in Washington, D.C.’s Georgetown neighborhood, S&R Foundation’s mission is to support talented individuals with great potential and high aspirations in the sciences and arts, especially those who are furthering international cultural collaboration. When founders Dr. Sachiko Kuno and Dr. Ryuji Ueno began the organization, they knew the community they wanted to support, but lacked a branding, communications and marketing strategy. S&R turned to Sage Communications to assist them in creating a brand identity that captured the founders’ vision and tailored it to specific target audiences. Sage was responsible for all aspects of brand creation including the corresponding materials that would represent the Foundation such as the website, marketing collateral, funding documents and public relations messaging. In addition, each of the individual S&R programs required a corresponding brand identity. Sage created these separate brand identities with an eye to augment the overall S&R brand, while offering unique identities for the Washington Awards, Ryuji Ueno Award, Evermay Chamber, Overtures Concert Series and Illuminate Lecture Series. Sage also supported S&R's galas, fundraising events and receptions, creating some of the most sought-after social experiences in the D.C. area.
As Sage continued to steer the organization on a path of greater prominence through coverage in the Wall Street Journal, Washington Post, Fox News and other high-profile media outlets, we worked closely with S&R to establish the Halcyon Incubator. Located at the historic Halcyon House in Washington’s Georgetown neighborhood, the incubator’s mission is to help social entrepreneurs solve 21st century global challenges. Sage developed a brand identity that reflected the foundation’s unique attributes and appealed to the younger, socially minded target audience. Sage created the brand and all corresponding materials similarly to the work done on behalf of S&R Foundation. As a result, Sage was able to garner recognition of the Halcyon Incubator in Forbes, Fast Company, The Washington Post and other publications. Sage also sits on the Incubator’s advisory committee, providing the fellows with organizational guidance in public relations and marketing.