Situation / Challenge
ScienceLogic was about to launch a new platform called SL1, an industry-first solution designed to manage the complex application and infrastructure environments that make up modern IT ecosystems. To promote this new platform’s launch at a critical moment in the industry calendar, ScienceLogic turned to Sage.
Our Strategic Approach
Sage saw a unique opportunity to position ScienceLogic as a disruptive leader in AIOps – and to position the firm as experts on a variety of topics impacted by AIOps, including business and enterprise technology, machine learning, cloud, and data center optimization.
Sage hit the ground with an aggressive outreach campaign in both US and global regional markets. Because of our in-depth knowledge and experience within technology, Sage was able to book media opportunities within two weeks of the start of the launch.
Within the first two months, Sage secured over 18 pieces of coverage in top-tier business and enterprise technology publications such as Washington Business Journal, CIO Magazine, TechCrunch, Tech Republic, CRN, The Register, and Computer Business Review (UK).
In subsequent months, Sage won additional briefings with both analysts and international media in EMEA and APAC markets. This increased awareness helped position ScienceLogic as a leader in AIOps, attract both new customers and partnerships, and strengthen existing relationships.
Sage continues to support ScienceLogic with media and analyst relations, event support and social media strategy, development, and execution.