Amazon Web Services


AWS was challenged to enter the traditionally low-risk federal marketplace with an Infrastructure-as- a-Service offering that would not only disrupt the foundation of government IT infrastructure, but how government acquires, pays for, approves, and develops IT in general.

In 2012—years before FedRAMP would be introduced and shortly after became the first federal government site to migrate to the cloud—AWS tapped Sage as its public relations agency of record for its worldwide public sector division. Since then, Sage has helped AWS build its presence in federal, state/local, education, non-profit and life science markets through interviews, awards and speaking events.

Our Strategy

Sage worked closely with AWS to highlight its customer popularity by largely focusing media relations efforts on leveraging public sector cloud success stories.

Sage also focused on making the AWS Public Sector Summit the must-attend event for media and government. Each year, Sage registers more than 30 members of the press for the event, ultimately producing an average of 40 to 50 unique articles a year.


  • More than 250 feature articles and more than 500 unique articles in mainstream and trade publications, including 60 feature articles in 2016 alone
  • 11 winning nominations for AWS public sector customers for awards such as FCW Fed 100, Campus Technology Innovator, NextGov Bold Awards and more
  • Public sector division has grown to become the most trusted cloud provider, achieving a dominant market share and now supporting more than 2,300 government, 7,000 education, and 22,000 nonprofit organizations worldwide