DroneShield warns users to the presence of drones, or unmanned aerial systems, through its innovative, enterprise-grade sensor network with acoustic detection technology, which helps security forces identity unauthorized drones and accelerates the apprehension and prosecution of violators through real-time warning and digital evidence collection.
DroneShield is a DC-based company assisting public and private sector customers to take proactive measures against airborne threats to safety, security, and privacy. DroneShield’s technology is used across secure-facilities within the government, airports, prisons, commercial venues, and critical infrastructure.
The main objective of the public relations engagement was name recognition and market awareness within the federal government sector as well as to develop a comprehensive website and copy.
The company is highly differentiated, with cutting-edge technology addressing current and emerging threat of our time, but was unknown to most of the federal and commercial space. DroneShield wanted to elevate awareness of their world-class expertise and build brand equity, but was challenged to communicate their value proposition due to the sensitive nature of their work and clients.
Sage hit the ground running and as a result of our in-depth public sector background, Sage was able to truncate our typical kick-off and strategy development process to provide an interview opportunity within two weeks of the start of the engagement.
Sage developed living media talking points that evolved following every interview into a fully fleshed out messaging platform.
Sage scheduled weekly account meetings with DroneShield to discuss editorial calendar opportunities, proactive pitch angles and industry trends to ensure media opportunities were fully aligned with business goals.
By offering to comment on important industry trends and hot news items, DroneShield quickly built rapport with important media influencers at publications, resulting in frequent in-bound requests for interviews. Sage then leveraged this rapport and credibility to secure a broadcast interview with FOX 5 News.
Sage secured over 20 pieces of coverage for DroneShield in top-tier publications such as The Wall Street Journal, The Washington Post, NBC News, The New York Times and CBS News. Increased market awareness helped them secure notice from foreign markets and they signed at least five signed reselling contracts in Japanese.
DroneShield credits Sage’s strategic direction to help them raise over $1 million in investment funds as well as positioning DroneShield for the possibility of going public. In addition, DroneShield is currently testing with the Secret Service and provided security for the Boston Marathon for 2015, 2016 and is set up for the 2017 event.