Merkle Response Management Group

 
 

Merkle Response Management Group (RMG) provides donation processing, fulfillment, and donor care services to non-profit organizations that raise funds through direct mail. RMG processes their incoming mail, makes deposits, captures data and responds to their donors, constituents and customers. 

Over 5 years ago, Sage started working with RMG to building an integrated marketing program from the ground up to drive qualified leads and get prospects to visit their facility. This has encompassed: messaging, branding, direct response, websites, sales materials, videos, case studies and an active media relations and social media program. 

This year, we launched a high-touch, high-end direct response program for their top 200 prospects. This “Grow With Us” campaign involves six mailers and six emails and ties the need to cultivate donors with the cultivation of plants and gardens. The campaign is so distinctive, the client actually received a note from a prospect asking them to take them off the list because they felt guilty receiving further mailings because they had decided not to go with RMG for geographic reasons (but they went out of their way to compliment the creative agency).