Splunk Public Sector

Situation / Challenge

A dominant force in private-sector security and machine learning, Splunk turned to Sage in June 2017 to drive hyper growth in the public sector and gain market share. Splunk partnered with Sage to establish the perception that Splunk is mission critical to federal and SLED (state, local and education) by building media relationships and driving awareness.

Our Strategic Approach

Sage told the Splunk story as it made sense to government needs and pain points, paying special attention to extend mindshare and visibility in key growth areas — IT Ops and Dev Ops. With the overall goal of building momentum and leadership in compliance and security, Sage also aimed to make .conf2017 — Splunk’s premier education and thought leadership event for security and IT professionals — a must-attend event for media and government when the annual conference came to D.C. for the first time.


  • More than 47 unique articles published in 2H 2017, including top-tier public-sector publications like Government Technology, FCW, McClatchy, Campus Technology, and more.

  • Two winning award nominations on behalf of Splunk public- sector customers for the FCW Federal 100 and CSO 50

  • Attendance of 14 public-sector reporters at .conf2017, resulting in 25 placements in key trades, with over 19 million reached through the #conf2017 social event campaign.

  • Growth of @SplunkGov's Twitter following by more than one-third and impressions by 57%, reaching nearly 3 million public- sector online influencers.