The Art of Pitching

Developing a pitch can be daunting. PR professionals at all stages of their career sometimes struggle to understand and create narratives that suit client messages, and there are many hurdles teams must jump to transition from concept to coverage—a successful pitch requires more than just an eye-catching hook or extensive media list.

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X-SageJim McIntyre
Practical Tips to Help Boost Your Organization's News Coverage and Online Engagement

Public relations professionals currently outnumber reporters by more than six-to-one, according to Bloomberg. That means that reporters’ inboxes are overflowing with pitches… and many of those end up in the trash. Learning how to write a creative, solid pitch that resonates with and stands out to a journalist is a craft that people who work in PR learn and perfect as they go along.

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X-SageJim McIntyre
Employee Spotlight: Elle Siebert

Elle Siebert is a Events & PR Specialist at Browton | Winter | Fried, a Sage Communications company. A graduate of University of Central Florida in Orlando, Elle supports BWF’s clients through strategic event and account support.

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X-SageJim McIntyre
Client Spotlight: The Children’s Inn at the National Institutes of Health (NIH)

Children who reside at The Inn suffer from rare, often life-threatening illnesses. They come from all over the world to receive care and participate in life-saving medical research at the NIH. While undergoing treatment at the NIH, The Inn serves as an environment where children can be children, not patients. The Inn was also designed as a place of normalcy for families trying to balance work, travel, and other burdens. The Inn provides meals, a place to sleep, entertainment, and other home-like amenities and comforts -- all at no cost to children and their families. 

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X-SageJim McIntyre