Three Ways to Take Storytelling to the Next Level


Storytelling is the way in which people naturally communicate. As a result, stories are an effective means of connecting people. Stories enable people to give meaning to their existence, pass on knowledge, influence change, and understand their history and future.

For companies, storytelling allows them to weave its values into a thoughtful narrative. Fundamentally, corporate storytelling enables communicators to record the essence of an organization and bring it to life.

Corporate storytelling is used in a variety of ways, including driving commitment to the company, spark passion, develop leaders and promote cooperation – among others.

If your company is looking to elevate its storytelling abilities, here are three ways you can take it to the next level.

Establish Relevance

What is your company's mission or value proposition? Through storytelling, a company can provide audiences with an understanding of the emotional imprint that underlies the corporate identity. When done right, members of your audience will most likely have a stronger emotional understanding of your company’s values.

Describe The Future

Through creative storytelling, company leaders can position themselves as forward-thinking innovators in their respective fields. While past performance is a testament to a company's ability to meet its customer’s needs, a truly forward-thinking company focuses on improving and addressing the needs of tomorrow.

Create An Emotional Connection

Humans are inherently driven by emotion – it's in our DNA. Storytelling is one of the most effective ways a company can engage and capture the attention of potential customers. When attempting to connect with your target audience, it is essential to identify the stories and topics that help form a bond with them on an emotional level.

To learn more about how corporate storytelling can benefit your organization, visit


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X-SageJim McIntyre