Enhancing Team Dynamics


In any industry, employees look to their superiors for guidance, support and overall professional development. From organization and coordination to inspiration and motivation, the role of a leader is one that guides the actions of the entire team.

The Public Relations Society of America National Capital Chapter recently held an event titled, "From PR Manager to PR Leader" in Washington, D.C. The event focused on the key leadership areas that current and future team leaders in the public relations industry should consider.

One of the topics covered during the event focused on how leaders can effectively manage others in a way that enhances the overall team dynamic. We put together our key takeaways on how PR professionals can effectively manage teams and the impact it has across your internal teams.

Managing Others = Motivating Others

When it comes to managing others, the key is motivation. For any leader, the best way to begin thinking about what will motivate their employees the greatest is by understanding what their own motivating factors are.

Once you understand how to manage yourself, you can then begin to better manage and motivate others. Some of the best ways to inspire your team include:

  • Giving positive/constructive feedback

  • Providing recognition for accomplishments

  • Offering team members challenging and interesting work

  • Allowing team members to own projects

  • Making team members feel valued and important

  • Investing in professional development

  • Allowing room for autonomy (scale back micromanagement)

  • Creating a fun and positive environment

  • Treating all team members equally

Given that the most significant factor that any manager can control is his or her relationship with each employee, it is important that the connection is used to motivate. PR leaders should be cognizant of employee satisfaction, professional development, financial well-being and maintaining respect.

When it comes to effectively motivating employees, leaders must be conscious of practicing what they preach, or leading by example. Case in point – a leader that is prone to procrastination and laziness will influence a team to act in a similar manner.

There a number of ways leaders can effectively manage by motivating their employees, but one key consideration is understanding your team dynamics.

Enhance Team Dynamics Through Listening and Execution

While differing dynamics in the workplace can be a recipe for creativity and innovation, it can also spell disaster when they are not cohesive. For any leader, it is important to keep in mind the various personalities, work ethics and temperaments of the group to ensure that their teams are successful in achieving goals.

In the world of PR, teams are being put to the test day in and day out. The news cycle is endless and the demands of the industry are always increasing. Because of these stressors, it's easy to fall into a cycle of poor team dynamics.

The following strategies can help improve or maintain positive team dynamics in any setting.

1.    Define Roles and Responsibilities

It is absolutely imperative that any team has clear objectives. Without a well-defined direction, teams will often lose focus and quickly develop poor dynamics. Leaders should clearly define the mission and objectives, as well as every person's responsibilities as soon as the team is developed.

2.    Tackle Problems Quickly

When problems arise the team will naturally look towards the leader for direction. To instill confidence in other team members, a leader must actively tackle problems before or immediately after they arise.

3.    Focus on Communication

Make any major decisions as a team. Clear communication must be had in order to ensure that team dynamics stay balanced. A major part of maintaining team dynamics is communicating recognition. Whether it's individual or team recognition, a leader must effectively and regularly communicate this information.

4.    Pay Attention

Leaders should be engaged at all times and prepared for anything that might arise. If a leader isn't up-to-date with the inner workings of the team, it can cause disorganization and often turn the leader into "dead weight."

No office or team is the same. Our team at Sage is committed to addressing areas of concern to ensure that we can be fully focused on providing the best support to our clients. With a commitment to staying on top of the latest trends and topics facing our industries, our team can better serve our current and future clients.

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X-SageJim McIntyre