Employee Spotlight: John Pascarella
Client Spotlight: Bold Concepts
What are your duties in a typical day here at Sage?
My duties are to TCOB. I execute traditional and new media communications strategies. On any day, I could be working on a wide-range of things for a handful of different clients. That’s what makes #AgencyLife so interesting.
#SMDay2019: Social Media’s Impact on PR & Marketing
Sage Communications has the pleasure of working with innovative clients who are dedicated to finding solutions for some of America’s biggest challenges. This week, we’re highlighting Bold Concepts, a client who has helped small business construction companies win more than 500 contracts worth nearly $1.5 billion dollars.
Spring Cleaning Your Media List
Social media has drastically changed the way PR and marketing professionals operate. With websites such as Facebook establishing a daily active user base of over 1.5 billion people, the reach that social media gives the PR is the largest in history. Now, while there are dozens of ways in which social media has impacted PR, three stand above the rest:
The Art of Pitching
There are few things as important to a PR professional as a well-crafted media list. A media list isn’t just a list of contacts, it’s a relationship management database that reflects the status of your outreach efforts. That’s why keeping your list packed with vital information about your most important connections, organizing it in a way that makes sense to you, keeping it constantly updated and filling it with helpful notes to maximize your journalist relationships are absolutely key to your outreach!
Practical Tips to Help Boost Your Organization's News Coverage and Online Engagement
Developing a pitch can be daunting. PR professionals at all stages of their career sometimes struggle to understand and create narratives that suit client messages, and there are many hurdles teams must jump to transition from concept to coverage—a successful pitch requires more than just an eye-catching hook or extensive media list.
Employee Spotlight: Claudia Raffman
Public relations professionals currently outnumber reporters by more than six-to-one, according to Bloomberg. That means that reporters’ inboxes are overflowing with pitches… and many of those end up in the trash. Learning how to write a creative, solid pitch that resonates with and stands out to a journalist is a craft that people who work in PR learn and perfect as they go along.
Employee Spotlight: Elle Siebert
Claudia Raffman is Vice President of Government Accounts at Sage Communications.
Client Spotlight: The Children’s Inn at the National Institutes of Health (NIH)
Elle Siebert is a Events & PR Specialist at Browton | Winter | Fried, a Sage Communications company. A graduate of University of Central Florida in Orlando, Elle supports BWF’s clients through strategic event and account support.
Children who reside at The Inn suffer from rare, often life-threatening illnesses. They come from all over the world to receive care and participate in life-saving medical research at the NIH. While undergoing treatment at the NIH, The Inn serves as an environment where children can be children, not patients. The Inn was also designed as a place of normalcy for families trying to balance work, travel, and other burdens. The Inn provides meals, a place to sleep, entertainment, and other home-like amenities and comforts -- all at no cost to children and their families.