Are You Quotable?

What do William Shakespeare, Thomas Jefferson, and Elvis Presley have in common? Their words break free from the shackles of time. While PR professionals may not be speaking about rock & roll, making your words memorable is an essential skill in the communications industry.   

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X-SageJim McIntyre
Employing Influencer Marketing for B2B Industries

The world has become an increasingly digital place and brands are in constant competition to execute the most effective and engaging social media strategy. There are many tactics to connect consumers to their favorite brands, but marketing for B2B industries requires a different strategy. For companies promoting business-to-business services, future success and growth depend on methods and messaging that shatter stereotypes, gain attention, and prove capability in a highly-competitive market.

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X-SageJim McIntyre
Issuing a Sincere Apology

It seems that every day there is another story of a company caught in an unfortunate and, oftentimes, detrimental PR crisis. While it’s important to know how to resolve issues, it’s equally vital to know how to keep your company’s reputation intact.

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X-SageJim McIntyre
6 Marketing Priorities to Expand Your Public Sector Division

Are you a public sector agency trying to expand your reach? By now, you’ve probably realized that you can’t apply private sector tactics to the federal space, but what can you do to overcome the wall of governance issues separating you from the public? 

Breaking into this field requires an ability to identify useful techniques that are sustainable. Here are 6 focus areas to expand your marketing efforts and excel in the public sector field.

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X-SageJim McIntyre
Client Spotlight: OPIC

OPIC is the U.S. Government’s development finance institution that supports U.S small businesses invest and transform regions around the world, by providing tools to help manage and reduce risks associated with foreign direct investment. This allows U.S. business to build a presence in new markets, create new jobs at home and abroad, catalyzes new revenues, and advances U.S. foreign policy and national security priorities.

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X-SageJim McIntyre
Client Spotlight: Sitecore

Sitecore, is a global leader in digital experience management, orchestrating content, commerce, customer data, marketing operations, and always-on personalization to deliver the best possible experience across all channels of engagement. A proven leader in the space, Sitecore has been named an industry leader in Web Content Management (WCM) for nine straight years and a leader in Digital Experience Platform (DXP) for the last two years by Gartner. Federal, state, and local government agencies trust Sitecore’s suite of integrated digital marketing tools to help them improve service delivery, program efficiency, mission performance, and citizen trust.

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X-SageJim McIntyre
Employee Spotlight: Kerry Ryan

What are your duties in a typical day here at Sage?

Everyday is different, which I like! I assist with general accounting functions, primarily accounts payable, and process expense reports/timesheets. On the HR end, I support the recruitment process by posting jobs, communicating with candidates, and scheduling interviews. And I have the enjoyable task of picking out desserts for the monthly employee birthday celebration.

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X-SageJim McIntyre