Are You Quotable?

What do William Shakespeare, Thomas Jefferson, and Elvis Presley have in common? Their words break free from the shackles of time. While PR professionals may not be speaking about rock & roll, making your words memorable is an essential skill in the communications industry.   

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X-SageJim McIntyre
Employing Influencer Marketing for B2B Industries

The world has become an increasingly digital place and brands are in constant competition to execute the most effective and engaging social media strategy. There are many tactics to connect consumers to their favorite brands, but marketing for B2B industries requires a different strategy. For companies promoting business-to-business services, future success and growth depend on methods and messaging that shatter stereotypes, gain attention, and prove capability in a highly-competitive market.

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X-SageJim McIntyre
Issuing a Sincere Apology

It seems that every day there is another story of a company caught in an unfortunate and, oftentimes, detrimental PR crisis. While it’s important to know how to resolve issues, it’s equally vital to know how to keep your company’s reputation intact.

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X-SageJim McIntyre
6 Marketing Priorities to Expand Your Public Sector Division

Are you a public sector agency trying to expand your reach? By now, you’ve probably realized that you can’t apply private sector tactics to the federal space, but what can you do to overcome the wall of governance issues separating you from the public? 

Breaking into this field requires an ability to identify useful techniques that are sustainable. Here are 6 focus areas to expand your marketing efforts and excel in the public sector field.

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X-SageJim McIntyre