The Future of PR, Technically Speaking

The technological innovation we’ve seen in recent years has made it easier for organizations to engage and connect with their audiences. It has also raised customer expectations and will continue to challenge the status quo of marketers to meet customer’s demands. By practically implementing emerging technologies into communications strategies, organizations can help their users meet the needs of tomorrow, today.

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X-SageJim McIntyre
6 Tips to Skyrocket Your MarCom Results Through Strategic Storytelling

When we go to execute the campaign there are a few more things to think about. All materials originating from you should look familiar and have a similar tone of voice. Do not stretch a journalist’s story to fit your client’s talking points. Overselling what your client can provide can prevent relationship building and ruin your chances of getting your client placed with a publication. It’s also important to be consistent in your pitching efforts. It’s fine to follow up—don’t be afraid to send a second email.

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X-SageJim McIntyre
Lessons For Communicators From the Social Super Bowl

The implications for PR pros and advertisers alike seem apparent. Brands that take note of our society’s growing reliance on mobile devices will win the game of public opinion. Having an active presence on traditional and social media platforms prior to and during the game will ensure that brands are reaching all of their potential customers. As campaigns only seem to be modifying their efforts toward social media, it will be interesting to see if any notoriety will be taken away from the esteemed 30-second Super Bowl TV ads.

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X-SageJim McIntyre