Agency & Media Updates: Porter Novelli, REQ, Sage, ndp, Elevation and Tronc
The Department of Health and Human Services assigned Porter Novelli an integrated campaign for Medicare’s open enrollment program with a budget of $47.7 million, reports PRWeek, which added that the assignment “was the first significant award from a $900 million indefinite delivery indefinite quantity contract from the Department of Health and Human Services. Porter has been tasked with communications planning, speech and media preparation, paid and earned media support, media relations, and social media development, among others duties.
“Porter was the first agency to which the department’s Center for Medicare & Medicaid Services assigned a significant task as part of its communications agency IDIQ, according to a federal procurement database and a CMS spokesperson. The $47.7 million budget is for the first year of the contract; CMS has an option to add two years.”
The PRWeek post also stated that The IDIQ, assigned to Porter, Edelman, Ketchum, and Weber Shandwick, has a maximum budget of $900 million through 2025. CMS awarded the contract to the four agencies to provide communications support for Medicare in general, the Medicare Marketplace, education about Medicare fraud, the new Medicare card, and other CMS programs. The original IDIQ pact, signed in 2011, expired at the end of August.”
REQ, a digital marketing and brand management company, promoted Eric Gilbertsen to Chief Client Officer (CCO). According to REQ, Gilbertsen’s role as CCO is to “support a strong, company-wide commitment to measuring and improving client satisfaction and greater time spent on strategic direction for clients across all service offerings.”
Sage Communications announced the agency has been selected as one of PR News’ 2018 Top Places to Work in PR. This award honors organizations across the country that excel across the various tenets of public relations, while also investing into their employees and ensuring an engaging workplace that helps them grow.
ndp, a Richmond-based advertising and public relations agency, has been named the Virginia Lottery’s media marketing services agency. Since 1988, states a release, the Virginia Lottery has been producing fun and exciting games for Virginians to enjoy. With every game purchase and sales increase more profits can be turned over to the Commonwealth. Since 1999, 100 percent of the Lottery’s proceeds have been distributed to Virginia’s K-12 public education.
Virginia Green Lawn Care named Richmond-based integrated marketing firm Elevation as its agency of record following a review.
After two years branded as Tronc —the owner of The Baltimore Sun and other media outlets— is changing its name back to Tribune Publishing Co.