Sage Acquires Virtual Marketing

Sage Communications has acquired government marketing specialist Virtual Marketing, LLC.

Financial terms of the deal weren’t publicly disclosed. VM-associated learning platform Government Marketing University remains independent in light of the acquisition.

VM is a D.C.-area boutique marketing agency that specializes in marketing for technology and professional services clientele doing business with the government at the federal, state and local level. It was founded in 2007 by Lou Anne Brossman, who also serves as president.

Sage had previously partnered with VM on several accounts.

Sage co-founder and COO David Gorodetski told O’Dwyer’s that Virtual Marketing brings the agency a unique perspective on strategic marketing programs geared toward the government contracting world.

 “This acquisition allows Sage to provide the most robust, integrated set of offerings to OEM and government contracted clients in the industry,” Gorodetski told O’Dwyer’s. “We are now a one-stop shop for all of our clients’ strategic marketing needs, something no other firm can claim. No one else has the experience or capabilities that we can bring to our clients and their customers when it comes to doing business with the federal government.”

VM will henceforth operate as Virtual Marketing, Division of Sage Communications, and will relocate its physical office into Sage’s existing McLean, VA headquarters.

The operation will continue to operate under Brossman’s leadership. VM vice president of operations Stephanie Geiger and marketing coordinator Lindsay Robb also join the Sage team. No other staff changes were reported.

Sage, which focuses on technology, government and healthcare markets, counts Amazon Web Services, ATT Global Public Sector, Dell EMC, HyTrust, Nuxeo, ScienceLogic and Splunk as clients.

Tommy Morgan