Public Relations Director

Sage is looking for a highly motivated public relations professional to join the team as an Account Director. Here’s the responsibilities you’ll have as a director on our team: 

  • Assume all responsibilities for effectively leading account teams, building client rapport, mentoring and ensuring all staff clearly understand accounts and assignments, and the entire team is working in a cooperative fashion to promote great work as well as a positive internal team environment 
  • Develop and execute strategic communication plans and campaign strategies that offer unique strategies tailored to the needs of the client 
  • Provide strategic counsel to clients in messaging and positioning 
  • Lead the strategy and execution of PR and awareness programs for clients including media tours, feature story development, social media programs, press releases, award programs, analyst relations, executive speaker placement, etc. 
  • Collaborate across marketing, strategy, events, interactive, design and advertising departments to develop and execute integrated communications programs 
  • Mentor and manage PR staff 
  • Train corporate executive spokespeople in effective media interview strategies and tactics 
  • Set client expectations, ensuring projects remain within scope and manage all deliverables 
  • Support business development efforts 

Required Skills and Qualifications

  • 10+ years of experience in public relations and/or related communications fields 
  • At least 3 years of account/team leadership experience 
  • Leadership courage; ability to appropriately challenge status quo and influence others 
  • Agency and technology PR experience preferred 
  • Government technology experience a plus 
  • Bachelor’s degree in communications or equivalent experience 
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment 
  • Excellent oral, written and interpersonal communication skills 
  • New business development experience a plus 
  • Strategic yet creative thinker, self-starter, willing to roll up your sleeves to get the job done 

Other Attributes That Will Help You in This Role

  • Can inspire trust and confidence, including ability to sell ideas and influence directly and indirectly 
  • Prefers high-energy environment characterized by high-growth expectations 
  • Expert-level verbal and written communication and presentation skills, including ability to distill complex issues into compelling communications 
  • Approaches challenging circumstances and relationships with confidence and initiative 
  • Excellent listener balanced with ability to challenge colleagues constructively and stimulate the thinking of others 
  • Confident decision maker supported by disciplined, logical thinking, attention to detail and fact-based, documented conclusions and opinions 
  • Deep communications/PR expertise and the ability to interpret emerging trends, transfer knowledge to peers and implement to enable continued achievement of the company’s vision 
  • Strong business acumen/sensitivity; thinks holistically, incorporates overall company objectives in developing team strategy and decisions
Name *
Jim McIntyre