Marketing and Selling Effectiveness Podcast: Marketing’s Evolving Role in Driving Sales Effectiveness

Welcome to the Marketing and Selling Effectiveness Podcast, co-hosted by our very own President, Julie Murphy, and Founder of the Institute for Effective Professional Selling, Fred Diamond! This podcast series falls under Fred Diamond’s Sales Game Changers podcast, which has a global audience of sales leaders and over 700 episodes. In their inaugural episode, Julie and Fred dive into the intricate relationship between marketing and sales teams.  

Far too often, sales and marketing teams work in parallel, when they should be in lockstep. The fact is, when these two worlds converge, the results are exponential. As news cycles accelerate and sales cycles complicate, it’s more important than ever to craft a unified strategy. Marketing is truly the top of the sales funnel — it increases brand awareness, builds credibility and garners thought leadership. That way, by the time your sales team meets your customers, a foundation of trust has already been established.  

To learn more about aligning sales and marketing strategies, check out the first episode of the Marketing and Selling Podcast here!