← VALUE

Market
Management

You've been successful in your current markets — and you're open to new ones. But how to choose the right markets, offerings, partners, and message? And how to address unfavorable changes to your home market? 

Sage understands the different questions you face when pursuing new market opportunities or responding to unexpected market stresses. Our strategic leads can help you find your best market matches, using reviews of current market structure and factors, publicly available market sizing data, customer / partner surveys, technology / process benchmarking, and competitive analyses.

Sage can then work with you to define a successful entry or recovery strategy. Our planning would include key product, position, promotional, and pricing recommendations, and address common communications challenges like:        

  • Finding and engaging the right technology, channel, and advocacy partners.
  • Developing and projecting a distinctive point-of-view in your new markets, with unique ideas that constructively disrupt the existing industry dialogue.  
  • Identifying the right influencers in your new markets, and winning attention and support from respected independent voices.

Relevant Capabilities

Research  |  Strategy and planning  |  Media buying  |  Media and analyst relations  |  Social media  |  Events and experiential  |  Design services  |  Content management  |  Advertising  |  Collateral and sales support  |  Direct marketing  |  Websites  |  Mobile and apps  |  Rich media