Our Brand Voice
Listening more.
Speaking smarter.
Our voice is the third part of our brand — and it’s just as important to who we are as our visual identity and our message.
Before we make a single recommendation, we listen — carefully, completely, and not just to the words but also the meaning behind the words.
When we finally speak, we do so with calmness, clarity, confidence, and compassion for our audience. The whole reason we exist is to move our clients forward — so while we don’t hold back, we do center our audience in every insight we share and every promise we make.
This is how a partner talks. The ones you trust when the decision’s huge and the pressure’s on. It’s the way our clients think about their lawyer or accountant. It’s the way we want them to think of Sage from now on.
We are like this: |
We are NOT like this: |
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Straightforward |
Wordy and obscure |
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Calmly confident |
Over-eager and pushy |
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Questioning and curious |
Rushing to an answer |
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Storytelling |
Data dumps and listicles |
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Personal and approachable |
Emotionally distant |
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C-suite discussions |
Trade show chants |
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Memorably different |
Forgettably cookie-cutter |