Evermay
Situation/Challenge
Located on a historic four-acre estate in Georgetown, Washington, DC, Evermay is a foundation dedicated to bringing together diverse perspectives, ideas and disciplines to help shape a more thoughtful future.
Previously home to the S&R Foundation, the property was donated to the foundation in 2024, setting the stage for a new chapter. As the organization prepared to adopt the Evermay name in 2026, it needed a cohesive brand identity and digital presence that would reflect its evolving mission while honoring the estate's rich history.
The challenge was to introduce a distinctive organization, communicate its broad vision and establish a recognizable identity across three programs: Future Fellows, The Listening Room, and Mind and Meaning. Evermay needed a brand and website that could engage multiple audiences, including fellows, partners, supporters and the broader community.
Approach
Sage Communications developed a comprehensive brand strategy, visual identity and website to support Evermay's transformation.
Our approach balanced the estate's historic character with the foundation's forward-looking mission. Sage established a cohesive visual identity designed to reflect Evermay's purpose, distinguish its programs and create a consistent experience across audiences.
The new website brings Evermay's identity to life through original, painterly animated illustrations of the historic estate and its grounds. Rich colors, subtle movement, bold typography and contrasting dark backgrounds create an immersive digital experience that reflects both the property's history and Evermay's vision for the future. Custom iconography and distinctive visual elements reinforce the foundation's focus on exploration, reflection and ideas that cross disciplines. An interactive historical timeline connects the estate's more than 200-year history with its evolution into a foundation focused on the future.
Sage also developed a coordinated visual system for Evermay's three signature programs, each with its own identity within the broader brand:
Future Fellows: A residency program bringing together individuals from diverse disciplines to explore ideas and challenges that could shape the future.
The Listening Room: An intimate concert series featuring classical, jazz and contemporary performances that bring artists and audiences together.
Mind and Meaning: Experiences including speaker series, workshops and wellness programming focused on personal growth, creativity and meaningful dialogue.
Beyond introducing Evermay's mission, the website was designed to encourage participation and make its programming accessible to a broad range of audiences. Dedicated program pages showcase upcoming events, performances and opportunities to engage, with clear pathways to register, purchase tickets, explore fellowship opportunities and connect with the foundation.
The resulting digital experience brings together Evermay's history, mission and evolving programming in one cohesive platform, inviting visitors to move beyond learning about the organization to becoming part of its community.
Results
Sage delivered a cohesive brand identity and digital platform that supported Evermay's introduction under its new name and established a strong foundation for its next chapter.
The new visual identity brings together the estate's historic character and the foundation's forward-looking mission, creating a recognizable brand across its three distinct programs. The website serves as a central destination for discovering Evermay's work, exploring upcoming events and participating in its growing calendar of experiences.
With dedicated program pages, event registration and ticketing pathways, and opportunities to connect with the foundation, the website supports ongoing engagement with fellows, partners, supporters and the broader community.
Together, the brand and website provide Evermay with a distinctive and flexible platform to expand its reach, promote its programming and advance its mission as an Embassy for the Future.
Explore the website: evermay.org
#TheSageWay
Connecting History with a Vision for the Future
Sage transformed Evermay’s rich history and forward-looking mission into a distinctive, cohesive brand experience. By combining thoughtful design, compelling storytelling and an engaging digital platform, we created an identity that unites Evermay’s three signature programs, connects with diverse audiences and inspires meaningful participation.