RELI Group

Situation Analysis/Challenge

RELI Group is a successful, award-winning technology consulting firm that provides innovative technology solutions to help improve operations in federal health, national security and federal civilian industries. The company recently graduated from the 8(a) program and is now competing in the full and open federal market. As such, the company approached Sage Communications to help broaden the perceptions of its capabilities, establish relationships with media influencers, and position itself as a thought leader across the federal technology landscape to support its sales teams.

Approach

Sage understood that RELI Group needed to break through a noisy market with clear, differentiated messaging to communicate its full breadth of capabilities and depth of expertise.

Sage took a strategic approach that emphasized the value RELI Group brings to the federal health and national security industry through its cybersecurity, CX initiatives, health IT solutions, unmatched data insight and overall federal IT expertise. The team employed targeted tactics that provided a holistic picture of RELI Group as a true thought leader in the federal technology community through:

Message consistency and alignment that proved RELI Group’s credibility and differentiation across all media materials, contributed articles and executive talking points for media interviews.

Media campaigns designed around rapid response and proactive media outreach, utilizing industry trends, federal storylines and data alongside RELI Group’s executives’ thoughtful, timely and differentiated perspectives on best practices or industry happenings.

Highlighting RELI Group’s business and executive growth within local business and government business media publications.

Consistent monitoring of high-level competitor and industry research to inform media outreach efforts.

Results

Sage’s collaboration with RELI Group established name and brand recognition for the company and its deep bench of subject matter experts. Our team was able to advance and strengthen RELI Group’s brand voice in federal technology, federal health, government business, GovCon-focused and local business media outlets. Sage deepened media relationships with key influencers and expanded the reach and voice of RELI Group’s executives. Sage secured a consistent cadence of positive feature coverage and contributed articles that prominently showcased RELI Group’s thought leadership and key company announcements. RELI Group’s executives are now sought after for their expertise on federal technology trends and insight impacting cybersecurity, national security and federal health IT topics.