Marketing and Selling Effectiveness Podcast: Mission Happens When Sales and Marketing Aligns at Maximus

In this most recent episode of the “Marketing and Selling Effectiveness Podcast,” Julie and Fred welcome Kelley Harar, Managing Director at Maximus, and Liz Anthony, former Vice President at Maximus, to unpack how aligning marketing and sales fuels success in the public sector. Drawing from their experience supporting complex government missions, Kelley and Liz offer a candid look at what it takes to stand out in a crowded and highly regulated marketplace.

Kelley and Liz explain how consistent messaging, supported by measured thought leadership, helps organizations establish trust long before a procurement is released. By educating buyers early and often, teams can position themselves as partners who understand both the mission and the operational realities agencies face.

Listeners will gain practical insight into how coordinated sales and marketing efforts create momentum across the buyer journey. As Liz noted, effective engagement depends on alignment: “When sales and marketing are in sync, we’re telling the same story everywhere – and that consistency builds confidence with our customers.”

If you want practical insights on integrating thought leadership into your government sales strategy – whether you’re in marketing, growth, federal sales, or business development—check out the full podcast here!