Marketing and Selling Effectiveness Podcast: Elevating Public Sector Sales

For the fifth episode of the “Marketing and Selling Effectiveness Podcast,” Julie and Fred speak with Tony Celeste, President of Ingram Micro Public Sector, about thought leadership’s role in public sector sales. Tony’s expertise on the complex government procurement ecosystem makes him an ideal guest for this topic.   

The trio explains how thought leadership fosters credibility and clarity in the eyes of government customers. Listeners will learn how thought leadership can position themselves and their organizations as trusted advisors—building customer rapport before they even walk in the door. 

Cultivating thought leadership demands coordination between sales and marketing teams. As Tony put it, “On my teams, we hold cross-functional planning sessions, sales, marketing, vendor management, all at the same table...Then when everyone’s aligned around shared goals and metrics, the synergy between sales and marketing becomes incredibly powerful.”  

If you want actionable insights on thought leadership in government procurement—whether you’re a distributor, reseller, prime contractor or FSI—check out the full episode here!