Marketing and Selling Effectiveness Podcast: How Great Account Based Marketing Improves Selling Effectiveness

In this episode, Rebecca Umberger, Sage’s Senior Advisor for Public Sector Marketing, joins Julie and Fred to discuss account-based marketing.  

This highly targeted, coordinated approach allows marketing and sales teams to collaborate and focus their resources on high-value accounts. Account-based marketing lends itself particularly well to the public sector, as government agencies are often crystal clear about their missions and objectives. 

In today's crowded marketplace, the importance of customized content—aligned to specific needs and pain points—cannot be overstated. That’s why account-based marketing is imperative to get through the noise. 

If you’d like to learn more about how marketing and sales teams can align their efforts via account-based marketing strategies, check out the full podcast here.