Marketing and Selling Effectiveness Podcast: How Sales and Marketing Can Drive Government Contractor Growth with Zhenia Klevitsky

This week, ITC Federal’s Chief Growth Officer, Zhenia Klevistky, joins Julie and Fred for a GovCon deep dive. The GovCon sales space is unlike any other—from ever-evolving regulations to complex procurement cycles—and those unique considerations should be at the heart of any GovCon marketing strategy.

Zhenia, Fred and Julie discuss how sales and marketing teams can best support one another and their customers’ missions. The trio explores topics like account-based marketing, proactive buyer education, continual messaging feedback loops and mission-aligned thought leadership. Regardless of the strategy, alignment is paramount.

Zhenia captures this sentiment beautifully, saying “I think sales and marketing collaboration in government contracting, GovCon, is most effective when it’s intentional, when it’s integrated and when it’s aligned to the buying process.” For more pearls of wisdom like this one, check out the full episode and transcript here!