Marketing and Selling Effectiveness Podcast: Marketing’s Role in Producing Content That Builds Trust and Closes Complex Sales

In this episode, Julie and Fred sit down with Gina Stracuzzi, president of the Center for Elevating Women in Sales Leadership. Gina, Julie and Fred explore high-quality content’s role in the sales process.  

High-quality content makes customers feel understood. It answers their most pressing questions and assures them your company understands their challenges. Most importantly, it builds trust. Whether you’re creating micro content to grab attention or long-form content to inspire, it’s critical to unite sales and marketing teams throughout the process. If sales and marketing teams aren’t strategizing together, it can cause conflicting messaging and confusion for buyers, eroding trust and jeopardizing the business overall. 

If you’d like to hear more about the intricate relationship between content, sales and marketing, you can find the full episode here!