Sage Communications has the pleasure of working with a wide variety of clients, helping with their public relations, marketing and public affairs needs. This week, we would like to highlight a client that affects public discussion surrounding many hot-button items: Population Association of America (PAA).
Read MoreSales leaders encounter a number of challenges in their day-to-day roles. Hiring, retaining, and motivating top-tier talent is at the top of those challenges. In fact, it’s so prevalent that 70% of the sales leaders profiled on the Sales Game Changers Podcast have cited it as one of their top two concerns.
Read MoreDid you know that your ability to exude kindness is actually wired into your DNA? But while kindness may come easier for some than others, it’s a trait we can all practice. While nearly everyone would say that they are a kind person, making it a habit to practice acts of kindness on a consistent basis is important. Practicing kindness helps build community, encourages inclusivity and exemplifies how we want others to treat us. Like the old saying goes, “treat others the way you want to be treated.”
Read MoreDuring Super Bowl XLVII, Oreo took advantage of the partial power outage at the Mercedez-Benz Superdome by posting a tweet that went viral. The tweet, which will go down as one of the greatest tactics in marketing communications history, is a perfect example of how powerful newsjacking can be.
Read MorePress releases have been a staple tactic in the field of public relations since its founding. Even in today’s digital world, organizations of all shapes and sizes still use press releases as a primary form of external communication.
Read MoreNearly 95 percent of Americans own a mobile device of some kind. As a society, we are spending more time connected than ever before and being able to completely “unplug” is nearly impossible.
Read MoreDamage limitation is defined as, “all efforts made to minimize the negative effects of a crisis on reputation and/or business.” And to PR professionals everywhere, crisis communications is one of the most challenging aspects of their day-to-day work-lives.
Read MoreOut of more than 6,000 entries, the MarCom awards honored two pieces of Sage’s work, highlighting the company’s drive to break through the noise of the typical nonprofit marketing space...
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