Posts in X-Sage
Client Spotlight: Bold Concepts

Sage Communications has the pleasure of working with innovative clients who are dedicated to finding solutions for some of America’s biggest challenges. This week, we’re highlighting Bold Concepts, a client who has helped small business construction companies win more than 500 contracts worth nearly $1.5 billion dollars. 

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#SMDay2019: Social Media’s Impact on PR & Marketing

Social media has drastically changed the way PR and marketing professionals operate. With websites such as Facebook establishing a daily active user base of over 1.5 billion people, the reach that social media gives the PR is the largest in history. Now, while there are dozens of ways in which social media has impacted PR, three stand above the rest:

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Spring Cleaning Your Media List

There are few things as important to a PR professional as a well-crafted media list. A media list isn’t just a list of contacts, it’s a relationship management database that reflects the status of your outreach efforts. That’s why keeping your list packed with vital information about your most important connections, organizing it in a way that makes sense to you, keeping it constantly updated and filling it with helpful notes to maximize your journalist relationships are absolutely key to your outreach!

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